Butterfly x YouTube Health Animation Series
For this project I created a series of eight videos (four long-form and four short-form cutdowns) focused on eating disorders. These videos will be featured as part of YouTube’s new Health Shelf initiative, which priorities content from authoritative sources when users search for health-related topics.
Both YouTube and the Butterfly Foundation were involved in creating these educational videos, ensuring that credible, informative content on eating disorders is more accessible to viewers.
For this series I created a series of ‘creatures’ to represent each of the eating disorders in a relatable and easy to understand way –without giving them too much humanity.
For this project, I single-handedly developed and delivered each stage of the work. This included concept, storyboards, animation and sound design.